490 Special Topics (3) Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.
500 Thesis (1-15)
Grading Restriction: P/NP only.
Repeatability: May be repeated.
Comment(s): Admission to a degree program in Communication and Information required.
502 Registration for Use of Facilities (1-15) Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.
Credit Restriction: May not be used toward degree requirements.
510 Advertising and Society (3) Analysis of advertising as institution in a free-enterprise democratic society and its relation to social, legal, cultural, and economic institutions.
520 Advertising and Communications Theory (3) Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Comment(s): Admission to the program or consent of the instructor required.
530 Advertising and Public Relations Research (3) Nature, scope, and application of research function to advertising and public relations decisions.
(DE) Prerequisite(s): Statistics 531 or equivalent.
540 Advertising Decision Making (3) Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions.
Comment(s): Admission to the program or consent of instructor required.
590 Project (3) Capstone project under guidance of faculty. Application of principles from previous coursework.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.
Comment(s): Admission to a degree program in Communication and Information required.
597 Independent Study (3)
Repeatability: May be repeated. Maximum 6 hours.
Registration Permission: Must be a graduate student. Advanced undergraduate students who wish to be considered
must seek permission of instructor.
