250 Advertising Principles (3) Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process – research, media, creative, and management.
310 Advertising and Public Relations Design (3) Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material.
(RE) Prerequisite(s): 250.
Registration Restriction(s): Advertising major or public relations major.
340 Advertising Research Methods (3) Secondary data and primary research techniques for advertising decisions.
(RE) Prerequisite(s): 250 and Statistics 201.
Registration Restriction(s): Advertising major or public relations major.
350 Advertising Creative Strategy (3) Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work.
(RE) Prerequisite(s): 250 and 310.
Registration Restriction(s): Advertising major or public relations major.
360 Advertising Media Strategy (3) Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.
(RE) Prerequisite(s): 250 and 340.
(RE) Corequisite(s): 380.
Registration Restriction(s): Advertising major or public relations major.
380 Advertising Professional Seminar (1) Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation.
(RE) Prerequisite(s): 340.
Registration Restriction(s): Advertising major or public relations major.
450 Advertising Management (3) Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
(RE) Prerequisite(s): 350 and 360.
Registration Restriction(s): Advertising major or public relations major.
470 Advertising Campaigns (3) Group-based development, execution, and evaluation of an advertising campaign for a regional or national client.
(RE) Prerequisite(s): 450 and Public Relations 270.
Registration Restriction(s): Advertising major or public relations major.
480 Advertising Issues (3) Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.
(RE) Prerequisite(s): 360.
Registration Restriction(s): Advertising major or public relations major.
490 Special Topics (3) Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.
(RE) Prerequisite(s): 360.
Registration Restriction(s): Advertising major or public relations major.
492 Advertising Practicum (1) Experience in a functional area of advertising.
Contact Hour Distribution: 10 hours laboratory each week.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 2 hours.
Registration Restriction(s): Advertising major or public relations major.
493 Independent Study (1-3) Individual study in a specialized area under the supervision of a faculty member.
Repeatability: May be repeated. Maximum 3 hours.
Registration Restriction(s): Advertising major or public relations major.
